Below is an intro to some present trends and habits in television and content viewing.

In the present digital age, smart phones have come to be one of the most popular tools that individuals are using to watch videos and gain access to media. These days, many social media networks are providing endless feeds of brief, successive videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, showing that short form content is among . the fastest growing media trends right now. These platforms allow users to see a sequence of personalised videos and react immediately, making these videos much more interesting and addicting than traditional media. Short form videos are also being used regularly for news and educational purposes, not just for home entertainment. Consequently, this trend is evolving the way individuals are proactively seeking for and expecting to receive info, in a faster, much shorter and more visible format.

In the last few years, with the rise of digital media, the way in which individuals take in media has shifted substantially. For several years, conventional tv was the primary source of family home entertainment for most people. However, since the advancement of streaming services, many viewers are turning away from scheduled tv, particularly among younger people. Rather, international media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the switch in audience intake practices. These services are popular for enabling people to enjoy the shows and films they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming platforms as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the industry.

With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form media content, the method by which individuals are getting their information is also changing. People are increasingly turning towards internet news sources, rather than viewing television, to discover existing worldly affairs. Nevertheless, simultaneously, due to a continuous circulation of knowledge, people are becoming overwhelmed by big volumes of content. In reaction to this, news groups are re-engaging audiences by making short form content that is clearer and much easier to observe. Nowadays it is common to find news channels that have mass followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for supplying individuals with trusted and verified news sources, in a form they can easily relate to.